Princecraft Boats made waves at the 2024 Toronto Boat Show in Canada recently with the launch of three innovative new models: the Vectra 23 WRL, the Ventura 230 WRL and the Brio 2.0 line, powered by Mercury Marine’s electric Avator outboards. These new additions to the 2024 lineup mark a significant step forward in the evolution of aluminum boats from Princecraft.

Vectra 23 WRL: A New Chapter in Pontoon Boating


Princecraft Vectra 23 WRL

Above: 2024 Princecraft Vectra 23 WRL pontoon boat. Photo by Princecraft.



The Vectra 23 WRL pontoon boat emerged as a showstopper with its innovative design and features. Measuring 23.6 feet in length, it offers an affordable yet sport configuration weight of 2,529 lbs. The model boasts a fuel capacity of up to 27 gallons and accommodates a maximum horsepower of 175. The Vectra 23 WRL is designed for versatility, featuring plush upholstery, a rotomolded helm console, and enhanced storage solutions. This model is a tribute to Princecraft’s 70-year legacy, integrating a windshield feature for the first time in its category at an attainable price point​​​​.

Ventura 230 WRL: Redefining Deck Boat Luxury


Princecraft Ventura 230 WRL deck boat

Above: 2024 Princecraft Ventura 230 WRL deck boat. Photo by Princecraft.



The new 2024 Ventura 230 WRL deck boat, with a 23-foot length, 8.4-foot beam and 2,608 lbs. weight, is powered by a robust Mercury 250hp V8 engine giving her a top speed of over 50 MPH. She can comfortably accommodate up to 12 passengers. The model stands out with a large bow area, trolling motor options, ample battery storage capacity, optional removable ski tow bar, plus a driver-side swim platform. The addition of a windshield, a direct response to consumer feedback, offers added protection and comfort. The new wakeboard tower, available on the Ventura 230 RL and 230 WRL, elevates water sports to new heights​​​​.

Brio 2.0: Pioneering Electric Boating With Electric Pontoons


2024 Princecraft Brio 2.0 Electric Pontoon Boat with Mercury Avator 35e electric outboard motor.

Above: 2024 Princecraft Brio 2.0 Electric Pontoon Boat with Mercury Avator 35e electric outboard motor. Photo by Princecraft.



Princecraft Boats has also announced the expandsion of their Brio 2.0 Electric series, now featuring three models ranging in size from 17-21 feet including: Brio 17, Brio 19, and Brio 21-2s. Each model in this eco-friendly lineup is designed to accommodate up to seven passengers and offers a choice between two Mercury Marine electric motors, the Avator 20e or Avator 35e. These models exemplify a fusion of environmental awareness and advanced boating technology, tailored for the eco-conscious boater.

This series is a result of Princecraft's close collaboration with Mercury Marine, integrating their innovative Avator range of electric outboards into the Brio lineup. Launched after the success of the initial Brio 2.0 series in 2021, these electric pontoons offer a tranquil and smooth boating experience, enhanced by intuitive controls and advanced technologies. Each pontoon in the lineup is built with durable H36 aluminum alloy keels, ensuring strength and durability for a superior on-water experience.

Rodier Grondin, the President of Princecraft, recently expressed his excitement about the launch, emphasizing that the partnership with Mercury Marine is set to provide consumers with a boating experience characterized by quiet, smooth operation, easy-to-use controls and advanced technology.

Conclusion: A New Era for Princecraft Boats


With these launches, Princecraft Boats reaffirms its position as a leader in the boating industry. The Vectra 23 WRL, Ventura 230 WRL, and Brio 2.0 electric pontoons are not just new boats; they are a testament to Princecraft’s dedication to quality, innovation, and responsiveness to consumer needs. These models are poised to help redefine and advance recreational boating, offering fresh new features and improved experiences on the water for boating families everywhere.

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Written by: Ryan McVinney
C. Ryan McVinney is a film director, producer, writer, actor, boat captain, outdoor enthusiast and conservationist. He's currently the host and director of Boat Trader's award-winning Stomping Grounds TV show that explores boating culture across America. McVinney also directs and produces the documentary series Cult Classics and the extreme superyacht show LEGENDS for YachtWorld, as well the popular Factory Fridays video series for boats.com. He is a regular contributor to leading marine industry publications.